DAYTEK

Australia's No.1 Selling Clothesline

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Project Brief

BEAM was engaged to create and develop an entirely new website for Daytek Pty Ltd. Daytek is the no.1 clothesline manufacturer in Australia. Daytek needed not only a modern website to showcase their products and services but also a new communication strategy for market competitiveness.

Daytek offers a fantastic custom colour service for their clotheslines. For example; clothesline to match your roofline or garage. BEAM proactively developed a new sub-brand for this service called ‘Colour my day’ to reinforce their colour customisation service.

daytek.com.au

Deliverables

  • Competitor Analysis
  • Market Research
  • Brand Strategy
  • Website Design & Development
  • Digital Campaign
  • SEO