Our Blogs

How to Generate Leads Online for Ongoing Success

How to Generate Leads Online for Ongoing Success

Attracting a consistently fresh stream of leads is crucial to ensuring your business’ ongoing growth and success. So, how can you start to generate leads on a continuous basis? Continuous business growth can be difficult to achieve. Yet a little effort up front with effective lead-generation systems and accurate reporting measures in place can ensure your business starts to generate a steady stream of leads to support your sales team.

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How to Get a Better Google Ranking

How to Get a Better Google Ranking

Ranking on the first page of the Google search results has always been tricky to achieve and is a testament to a business’ digital marketing prowess. In this blog, we’ll show you how to improve your Google ranking to increase your brand’s visibility, score more clicks to your website and attract new customers.

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Social media ideas for COVID-19

Social media ideas for COVID-19

Communication is always key, and now it’s even more critical than ever before. There’s both the necessary messaging as well as other more general ways to connect with your audience and foster your community and/or customers.  Social media is by far the quickest, greatest reaching and most immediate platform you can use. Below are BEAM’s 5 quick tips to use social media during this time; 

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COVID-19 Opportunity. How to take advantage of the surge in internet usage.

COVID-19 Opportunity. How to take advantage of the surge in internet usage.

While foot traffic has declined, online traffic has increased exponentially.  More people are embracing digital as life outside the home is put on hold. Worldwide people have shifted to doing more online including online purchasing, chat and video streaming.

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COVID-19: How to move your business more online.

COVID-19: How to move your business more online.

For many, due to COVID-19, now is the time to re-shape our businesses. For those that can pivot, it may necessitate rethinking services and products and how we manage them – including moving online as much as possible. 

We have already seen an incredible lift in online activities with a 34% increase of internet usage, a 18% increase in online shopping and a 21% lift in online take-away/deliveries. 

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Our top 5 tips to keep on Marketing during the Covid-19 virus Pandemic

Our top 5 tips to keep on Marketing during the Covid-19 virus Pandemic

While business & industries has now dramatically changed, history has shown that marketing during tough times can divide the long-term winners and losers, well beyond the crisis. During the GFC, brands that continued to spend and market themselves, remained the strongest and recovered most quickly afterwards.   

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Keeping your customers well informed in a time of crisis is so important and an absolute must

Keeping your customers well informed in a time of crisis is so important and an absolute must

Especially relevant if there are operational, service, production or logistic changes that are going to be different and if your business is mostly customer facing. How are you going to deal with servicing? Certainly best practice is to inform customers of how you'll do business in the short term – particularly during the COVID-19 virus situation.

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Creating Compelling Key Messages

Creating Compelling Key Messages

If you’re after high-impact communications, messaging’s the key. By creating focus, control, and intensity, key messages influence your target audience.

As the foundation of your communication strategy, key messages should be used in all communications. They can be far more than ‘taglines’ to be memorised and repeated – so weave key messages into your conversations for resounding results.

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Why Automation is a must have for businesses of any size

Why Automation is a must have for businesses of any size

Businesses that use automation have seen increased leads and sales, driving a 14%1 in sales productivity and 12% reduction in marketing overheads.

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8 Reasons to Outsource your Marketing

8 Reasons to Outsource your Marketing

Do you need a marketing team but can t justify full-time marketing staff? Or as a larger business, have you considered outsourcing parts of or your entire marketing program? Businesses large and small often struggle with the decision to outsource or hire for marketing specialties. Whether complementary to your existing team or as a replacement for full-time staff, outsourcing can pay dividends in many ways.

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Be Different. How not to be Same-Same and Get Cut Through.

Be Different. How not to be Same-Same and Get Cut Through.

It’s alarming that many businesses still market themselves by their service offering only. While that used to be ok back in the days of phone books and yellow pages, in today’s competitive, digital world - it’s a whole new ball game.

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When is it time to rebrand?

When is it time to rebrand?

It is a great question! Just by raising the question, then in the back of your mind, you must know something isn’t quite right and something needs to change.

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Top 5 Marketing Tips: Easy Ways to Market Your Business in 2019

Top 5 Marketing Tips: Easy Ways to Market Your Business in 2019

The digital world brings many opportunities to market your business online. While it’s easy to get online, marketing your product or service effectively however, is something many businesses struggle with. 

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Why content is King, but Marketing is Queen

Why content is King, but Marketing is Queen

The 7 MUST DO’s of Content Marketing to Nurture Awareness 
& Drive Sales.

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Competitive Boost - 5 Tools to Monitor your Competitors Online.

Competitive Boost - 5 Tools to Monitor your Competitors Online.

Marketing to get a competitive advantage often needs a lot of spend. One cost-effective tactic however is to monitor your competition’s efforts online.

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5 Ways a Brand Strategy can Drive your Marketing & Protect your Brand

5 Ways a Brand Strategy can Drive your Marketing & Protect your Brand

5 Ways a Brand Strategy can Drive your Marketing & Protect your Brand We regularly see brands that are missing the mark in their marketing efforts, in that  the knee bone is not connected to the thigh bone - this lack of integration and consistency can damage brands and diminish results.

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Our Top 10 reasons why Inbound Marketing is great for business

Our Top 10 reasons why Inbound Marketing is great for business

Back in the day, marketing was very disjointed with lots of things done in isolation. Not any more. With more and more digital / online marketing channels coming out of the wood works, it's of such importance now for them to be connected & integrated in some form or another.

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Important Google SSL updates and your website security

Important Google SSL updates and your website security

As of this month, fom July 1st 2018, Google will start displaying websites as 'non-secure' - if your website does not have an SSL Certificate applied to your website.

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Is your website a dinghy or a trawler?!

Is your website a dinghy or a trawler?!

Since the inception of websites, we’ve seen so many businesses just design (or apply a template) and build a website, without understanding or caring about what is fundamentally needed and what its potential can achieve for businesses.

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Why Inbound Marketing is more Effective than Outbound Marketing

Why Inbound Marketing is more Effective than Outbound Marketing

Inbound marketing is a technique for attracting customers to your products and services through content.

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6 Planning Tips for a Strong Marketing Strategy in 2018

6 Planning Tips for a Strong Marketing Strategy in 2018

As you consider 2018 planning and your marketing priorities for the new year, it’s important to reflect on marketing trends and insights to assess how to invest in activities that will be position your brand in the coming year.

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Demystifying Digital - Make Your Marketing Work Harder

Demystifying Digital - Make Your Marketing Work Harder

Make it earn its keep. Measurement based Marketing with Technology.

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Why is integrated marketing more important than 
ever before?

Why is integrated marketing more important than 
ever before?

While integrated marketing has been understood as the most effective strategy for marketing since the 70’s, the digital landscape has completely changed marketing’s potential for effectiveness, ROI,

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BEAM’s top 5 ways to out-smart and out-perform your competitors.

BEAM’s top 5 ways to out-smart and out-perform your competitors.

A competitive advantage provides an edge over rivals and is key to out-performing your competitors. It provides the ability to generate greater value in sales, increase your community of followers, as well as your website traffic and customer loyalty.

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When is it time to move on from your e-commerce platform? 5 signs you need to move on..

When is it time to move on from your e-commerce platform? 5 signs you need to move on..

Getting an e-commerce store these days is as easy as going online, choosing a pre-existing template, punching in a credit card and BOOM! - you’re on your way! Many templates are great for small business but there’s limits to their productivity and flexibility.

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SEO vs PPC Which one is Better?

SEO vs PPC Which one is Better?

Traffic is your website's bread and butter, you can't convert if you don't have visitors flowing through your cyber door. We are often asked about organic and paid search, ie. "which is best?" or "which one would you prefer if you had to choose?" .. particularly when you have a limited budget and are deciding which route to pursue.

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Which social media channels are right for your brand?

Which social media channels are right for your brand?

There’s so many social media channels out there and so little time – when choosing the medium to communicate with your customers you have to pick wisely.

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Understanding your customers & getting a competitive edge

Understanding your customers & getting a competitive edge

Market insights is a valuable discipline to ensure your marketing ideas, your brand, and its products and services will be liked by your customers, exceed their expectations and build brand loyalty.

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How to work the season – BEAM’s top 7 winter marketing ideas

How to work the season – BEAM’s top 7 winter marketing ideas

Winter is coming! While some businesses have geared up for EOFY sales or taxation returns, many experience a lull in business and slowdown in customer activity. Generally, customer’s sense of urgency to spend is diminished as we all tend to stay at home, keep warm and perhaps even save some of our hard-earned cash.

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Top social media tricks professionals don't tell you about

Top social media tricks professionals don't tell you about

There are many tricks and hacks to the social marketeer's job, often obvious to the professional - but not as obvious to a less experienced person managing their business' social channels.

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Why an SSL certificate is a must

Why an SSL certificate is a must

(And how we can help you sort it out)

These days we all store our personal and financial information online; from banking apps and credit cards on your phone to withdrawing cash without a physical card and paying with Apple Pay and so on!

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Understanding your brand

Understanding your brand

We see it often, brands that have mixed messages and inconsistent or disjointed imagery - this happens when brands lack understanding about themselves and their audience.

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10 Essential tactics for digital marketing in 2017 and any other year, really

10 Essential tactics for digital marketing in 2017 and any other year, really

Are you over the constant flow of the best digital hacks, dramatic predictions, small business guides and top marketing tips for 2017? So are we.

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10 Essential tactics for digital marketing in 2017and any other year,

10 Essential tactics for digital marketing in 2017and any other year,

Are you over the constant flow of the best digital hacks, dramatic predictions, small business guides and top marketing tips for 2017? So are we.
We don t want to hear again that  Video will be huge, Social will continue to grow or that were going to focus on the customer and on and on. Instead, we ve put together a definitive short and sweet guide that will help you improve your online strategy in clear and ACTIONABLE points.

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Where Brands Fail & Where Brands Shine!

Where Brands Fail & Where Brands Shine!

Building strong brands is an evolutionary process. It takes time, ideally some consumer insights and research and many factors need to be considered. Until recently, a lot of businesses spent their entire focus on creating a brand identity, i.e. how it looks.

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10 Free Social Media Tools You Should Try in 2017

10 Free Social Media Tools You Should Try in 2017

With ever-changing landscape of social media and its undeniable growing importance for businesses, it is becoming more difficult to keep an eye out trends, monitor your brand, share engaging content and interact with your followers WHILE running your business on daily basis.

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3 Brand & Marketing Essentials for a Head Start to 2017

3 Brand & Marketing Essentials for a Head Start to 2017

Brand & Marketing essentials for a head start to 2017 Whether you re still enjoying time off or suffering from a harsh return to reality, it s time to start thinking about your business  marketing and, if you haven t already done so, devise the strategy for 2017.

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Make the Most Out of Your Christmas EDM This Season

Make the Most Out of Your Christmas EDM This Season

As we get closer to Christmas, for most of you the busiest time of the year, each communication piece has a crucial weight towards your sales and has to be impactful enough to capture your audience’s attention (as you’re not the only who had the same idea!).

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Local Area Marketing - A More Cost Effective Way to Reach Your Target Audience

Local Area Marketing - A More Cost Effective Way to Reach Your Target Audience

Local area marketing (LAM) is used by retailers and local businesses to reach new and existing customers within a specific catchment area, often by postcode or even by suburb or region.

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