BEAM MEASUREMENT & ACCOUNTABILITY

BEAM Accountability

At BEAM, we ensure ALL digital activities are measured and tracked. We continually measure and monitor all brands, their campaigns & websites - to maximise the effectiveness of our customer’s brands and their marketing.

Performance matched against business goals aligns with BEAM’S mission of Performance Based, Accountable Marketing and is incorporated in the acronym of our name - “Brand Evolution & Accountable Marketing – BEAM”.

Using the latest technologies available we constantly measure and report to our client’s the results of their digital activities. Our measurement tools track and report on; 

• Website traffic & performance including e-commerce
• E-Communication's engagement results (e-newsletters & content marketing)
• Adword campaigns
• Social media communications
• Campaign performance
• Lead generation
• Competitor intelligence & market insights
• Consumer focus groups
• Integrated marketing (holistic marketing performance).